London Fashion Week
FASHION FOR CONSERVATION
MAJESTIC MYSTICS / RAINFOREST RUNWAY — FASHION SCOUT / LONDON, 18 FEBRUARY 2018
Kalikas Armour partnered with Fashion for Conservation to present Majestic Mystics, an exclusive eleven-look collection launched at the Rainforest Runway at Fashion Scout during London Fashion Week.
Designed by Jatin Patel, the collection drew on the colour, texture, symbolism and animal life of the world’s rainforests. Statement eveningwear, floor-length gowns, dresses and sharp tailoring were developed through rich fabrics, architectural silhouettes and hand-worked embellishment.
Intense black and antique gold were punctuated by peacock blue and fire red, while sculptural headdresses and ornamentation extended the collection’s sense of strength, power and mysticism.
Adorned with regal peacock headdresses and tribal ornaments, channeling tribalism and celebrating the femininity, strength, power and mysticism of modern womanhood.
FASHION WITH A CONSERVATION PURPOSE
The presentation formed part of a wider Fashion for Conservation campaign associated with the Whitley Fund for Nature, using the visibility of the runway to open dialogue around rainforest conservation and habitat protection.
At the time of the 2018 collaboration, Fashion for Conservation partnered with the Whitley Fund for Nature whose Patron was HRH The Princess Royal and whose Trustees included Sir David Attenborough. Engaging the fashion community as advocates for grassroots conservation work around the world.
Cocktails for Conservation followed the show. Proceeds from the event’s drinks partnerships supported Hoja Nueva and its work confronting deforestation in the Amazon while supporting local and Indigenous communities.
For Jatin, the project reflected a belief that personal responsibility, material awareness and creative practice are connected.
I am an avid believer of the power of personal sustainability and responsibility contributing to the whole, and I am always conscious of material excess and waste. I completely believe in the efforts carried out by organisations in the conservation of Earth’s natural habitats and animal kingdoms. I endeavour to be totally involved and am committed to gaining further.
WATCH THE FULL SHOW
Kalikas Armour at London Fashion Week 2018
THE COLLECTION
Photography: Simon Armstrong
PRESS
As seen in Vogue. View the Majestic Mystics collection as featured during London Fashion Week 2018.